- Comprehensive analysis of the market.
- Substantiation of entering the market and the prospects for a new product.
- Development of marketing strategy.
- Situational analysis.
- Formation of decisions bymarketing complex.
In the framework of the project there are determined:
- Assortment policy (optimization of assortment).
- Pricing policy.
- Strategy of the sales development and distribution.
- Policy of development of integrated marketing communications.
- Segmentation of the market, development of the positioning strategy.
- Development of the product or brand concept.
- Development of management strategy of products, markets, brands portfolio.
- Development of loyalty programs.
- Optimization of the clients portfolio.